Equity 123 Lending

Business Beyond the Balance Sheet Podcast

Episode 12: Achieving Your Goals With Vision

with Tara Bokosky of SACHI Financial Planning and your host Cedric Campbell, Principal Broker of Equity123 Lending

Episode Highlights:

In this episode of The Business Beyond The Balance Sheet Podcast, Cedric Campbell speaks with Anita Nygaard, the President of CorHR. Today we talk about how she really found her niche, the effect of strategic business partners, and the struggles or benefits of having them!

Episode Highlights:

Business Owner Knowledge
         - Being a hunter is not the same as being an owner
How much influence does the money you make vs. money you share vs. value you receive influence business decisions
You need to define and commit to your target audience 
Is it OK to turn business away in favor of your targeted client base? it is when it is part of your brand
Planning a business doesn't happen overnight, make the plans slowly and thoughtfully
Talking to others is a key component to becoming your own boss
Knowing what you DON'T want is equally important as what you DO want
Look at your start up costs:
           - Consider working remotely
           - Consider year 1 cost
           - Cost killers are your personal and living expenses
           - Consider a 2-year buffer
Prepare for the "valley of despair" of Imposter Syndrome
            - You may vacillate in and out of this feeling
            - Just "one" more can help keep you going
            - It's OK to ask for help if you need it
            - Failure is a choice, you can make the alternative a reality
When expanding your business keep in mind:
             - You can't be all things at all times
             - Choose your position of strength and then...
             - Delegate your position of weakness
Partner conflict will occur but in order to mitigate it you need to.
             - Define clear understanding
             - Have tough talks upfront
Is there a difference between being a man vs. a woman in business?
If the only reason your starting a business is because you don't like working for someone, you need to rethink your strategy
Vision Boards are a great strategic tool, make use of them to achieve success
How do you know it's time to pivot?
              - From quarterly reviews
              - Talking to your peers and network partners
              - And finally, evaluations
Why Tara Bokosky and SACHI Financial Planning?
              - I fight for my clients
              - I focus on value

About the Podcast:

Business Beyond The Balance Sheet with Cedric Campbell, Principal of Equity123 Lending lets you look through the lens of business leaders, entrepreneurs, and business owners to get an idea about how they approach the business world. You'll learn about insightful business practices they've learned over the years, best practices to help you avoid pitfalls, and ways you can improve your own market opportunities.

Equity 123 Lending

Equity 123 Lending is a licensed mortgage broker.

All loans originated by Equity 123 Lending are funded by third party lenders. Equity 123 Lending INC, and Equity 123 Lending, LLC. are authorized to do business as “Equity 123 Lending” in certain states.

Equity 123 Lending is an equal housing lender.
cedric@equity123lending.com949 306-6602
22512 Aliso Park Drive
Lake Forest, California 92630
NMLS ID #2033794
NMLS ID For California #2476839
NMLS Consumer Access
The content provided within this website is presented for information purposes only. This is not a commitment to lend or extend credit. Information and/or dates are subject to change without notice. All loans are subject to credit approval. Other restrictions may apply. Mortgage loans may be arranged through third party providers.
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Our commitment is to provide unparalleled customer service and exceptional value.
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